editingthoughts

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Social Media and the Role of Video

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A producer and I have been having quite a few conversations about this new type of advertising and what it means for our industry. It’s still really young on a commercial level. There are really no real metrics except for number of hits on youtube, facebook, whatever. But as far as having an impact on sales, the cards are still on the table.  While we can all agree that it’s a necessity to have a presence on the web, especially with more and more young people ditching the TV for lap technologies, we still can’t see the justifications for such investments.

However, we have come up with a valid argument for this direction. It’s the same old story and formula we are all too familiar with as storytellers: human connection. How we see ourselves in reflection to others. How we compare ourselves to other people. How we learn from other’s experiences, positive or negative. That demand will always be there, but just in different variations and formats. Now major companies are taking financial and credential risks in the human experience. They are trusting creatives like you and me to create a story that connects audiences to not only the subject, but also their products. You may wanna call it sneaky. I call it genius art.

This genius art is awesome for our industry.   Read the rest of this entry »

Written by editingthoughts

April 18th, 2011 at 8:54 pm

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My thoughts on FCP X

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NAB FXPX Demo

I’m actually sold on this. I started as an Avid editor and I preached by it. I still think that it’s a great program if your company has a need for it. The quick keys are much better than FCPs. As a freelancer, I’ve preached by FCP. I don’t need a whole IT dept to fix a problem if it occurs, it’s cheaper, yadda yadda.

This version seems to combine the best of all worlds. A fully integrated product that lets you work. It has alot of wonderful background features that will get out of the way. It seems to focus alot on experience and storytelling (or perhaps the experience of storytelling). Let’s face it, at the end of the day I don’t want to know about the software. I am a storyteller. I didn’t go to school to be a software engineer or a computer guy. I had to learn all that stuff to function as a modern day editor, which sucks if you think about it. It looks (and I really hope) that those IT type tech-savvy things are heading in the direction of getting out of my way and letting me do the things that make me happy and make me money: editing, storytelling, and making an amazing product.

I feel it’s definitely a step in the right direction, especially after seeing a demo of the timeline. It was like a free floating canvas. Like a lightboard back in the old magazine layout days before illustrator and photoshop. You get to play non-destructively and unobtrusively. There are of course unanswered questions, and there will be problems. That’s what we, the users, are here for: to bring those problems to light, so they can be fixed. I can also see they are thinking along the lines of touchscreens. It’s pretty clear with all the options that pop up when you rollover parts of the timeline with your mouse (or finger). It’s a beautiful site to see. We’ll see. Initially, it will definitely push our current mind-muscles, much like the idevices we use daily, but I think it will be for the betterment of the community.

 

Written by editingthoughts

April 18th, 2011 at 5:37 pm

Posted in editing

Hello world!

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Written by editingthoughts

April 18th, 2011 at 4:55 pm

Posted in Uncategorized